Building Communities

Groupify · 2022 - 2024

My role

Designed the end-to-end experience and created the system for making the interaction possible while collaborating with multiple teams to maintain consistency.

The Team

I worked as the main designer on the project. 5 engineers, 1 product manager, 1 content designer and collaborated with numerous teams.

Overview

Building a paid community is a seemingly straightforward problem until one observes it with a closer lens. Creating a community app is easy, getting adoption and retaining users is inherently difficult. As such, when we decided to build a community product, we focused on building the community management side and figure out to make it work with exciting community centric products. This is what birthed Groupify, a community management tool that allow community owners manage their Whatsapp and Telegram communities.

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